ActionPoint are highly experienced in both quantitative and qualitative research
techniques tailoring their research methodologies to your marketing requirements.
About Us
The power of research in marketing
At ActionPoint we have 15 years’ experience in marketing and market research. We pride ourselves on our ability to provide a range of first class professional services which include:
Developing and managing bespoke research projects
Turning data into actionable, usable knowledge
Delivering effective solutions to marketing problems
Taking a personal, flexible approach to every project
We firstly take time to understand your business and marketing strategy. We then design a research programme which will deliver the most effective marketing solutions for you. After analysing our findings we present the results in clear easy-to-understand terms, not 'research speak'.
The power behind ActionPoint and its network of associate researchers is Penny Wylie. Penny has spent many years in marketing & market research, both on the agency and client sides of the business. Her research agency experience covers both large and small companies, including 7 years with NFO WorldGroup companies (now Taylor Nelson Sofres).
Penny is a Member of the Chartered Institute of Marketing (MCIM) and of the Market Research Society. She also became a Chartered Marketer in 1999 and holds an Msc in Marketing and Product Management. Her knowledge of marketing as well as research enables her to understand an organisation’s entire marketing process rather than just ‘do the research’ then walk away from its implications.
Services
Our research expertise covers both consumer and business-business markets. We offer the following research services within both these markets.
Ad hoc qualitative & quantitative research projects
Tracking studies
Project management
Workshop management & facilitation
Research & marketing guidance & advice
At ActionPoint we manage the whole research process from start to finish, whilst you can have as much or as little input as you require.
In delivering market research solutions to our clients we employ a whole range of techniques including:
Face-to-face interviewing
Telephone interviewing
Depth / executive interviewing
Postal surveys
On-line surveys
Hall tests / customer clinics
Focus group discussions - moderation and analysis
Workshops
Brainstorming sessions
Accompanied shopping
Whatever the technique, or combination of techniques, you want a research consultancy who will ask the right questions to produce the right results for you. That research consultancy is ActionPoint.
Keywords Describing our Services
ActionPoint Marketing Solutions
Dorchester House
Station Road
Letchworth Garden City
Herts.
SG6 3AW
info@actionpointms.co.uk
01462 681187