Our services

Perhaps you’re looking to carry out market research but need guidance on the best technique? This is where our research expertise can provide new perspectives on the challenging issues you face.

ActionPoint works with clients to provide clear, action-orientated recommendations as part of a bespoke research programme.

We can help you improve your understanding of your customers and target markets through:

Customer and client perceptions research
Customer satisfaction and loyalty
Brand positioning and tracking
Public consultation/engagement
Customer profiling and segmentation
Competitor analysis
New product/market evaluation

Our approach

Before commencing any project, we firstly understand the bigger picture of how research fits into your marketing/business strategy. We then design a tailored research programme for you, with the most effective marketing solutions. Finally, having analysed our results, we present the findings and recommendations in clear, practical terms.

ActionPoint manages the whole research process, with Director-level involvement from start-to-finish, allowing you as much or as little input as you require.

Research methods

In delivering market research solutions to our clients we can employ a wide range of techniques which include:

Focus group discussions – moderation and analysis
In-depth executive interviewing
Accompanied shopping
Diary completion and management
Hall tests/customer clinics
Telephone interviewing
Face-to-face interviewing
Workshops
Brainstorming sessions
Postal surveys
Online surveys

To find out more about how we can help you, please contact us.