8 August 2011 - Attitudes to Giving 2011 – click on icon to download snapshot of findings 08 August 2011 Following on from the success of last year’s study, ActionPoint has recently completed a larger, more comprehensive study of 420 interviews, split between Hertfordshire and Yorkshire. The report gives considerable insight into a range of different attitudes to giving to charity, including preferred methods of giving, spontaneous awareness of local charities and the use of gift aid. The findings can help charities better target donors, by providing up-to-date information on exactly who gives to charity, when, how and why. The report provides overall totals and splits by region, with further demographic breakdowns where significant differences exist. The Attitudes to Giving 2011 snapshot, outlines the subject areas covered in the report and can be downloaded from the feature box. If you would like to purchase the full report , for £100 + VAT, or for further information about the research study, please contact ActionPoint on 01462 6811871 or info@actionpointms.co.uk. |
7 August 2011 - The Big Society – click on icon in feature box to download the snapshot 07 August 2011 Big Splash or Damp Squib? Much has been written about the Big Society since it was announced by the government in 2010. However, despite the effort invested in communicating the initiative to the public, has the message actually got through? ActionPoint surveyed 420 people in Hertfordshire and Yorkshire about their thoughts on the subject and the findings may come as a surprise. For further information about the research please contact ActionPoint on 01462 681187; alternatively download the snapshot. |
19 April 2011 - The Giftability Factor 19 April 2011 Can gift cards, gift vouchers or prepaid cards defeat cultural and industry misconceptions? This was one of the issues recently addressed by ActionPoint's Penny Wylie at the UKGCVA's 2011 conference. Speaking about the research ActionPoint conducted for the UKGCVA on the gift card/gift voucher buying market, Penny highlighted the fact that just over one-third of GB adults had bought one or more gift card/gift vouchers in the last 12 months. Delegates also heard about the three distinct consumer segments – the 'Ambassadors', the 'Last Resorts' and the 'Mature Converts'. Penny also looked at attitudes to gift and present buying, specifically the suitability of gift cards/gift vouchers, as well as the main reasons for buying versus the barriers which currently exist. Unsurprisingly, whether someone is happy to receive a gift card/gift voucher as a present is largely determined by whoever the giver is – coming from a work colleague or brother is generally acceptable, whereas if a close friend or husband gives one as a present, it may not be the best idea. If you would like to purchase the full report, please contact ActionPoint on 01462 681187 For further information about the research study, which was carried out in 2010, please contact ActionPoint on 01462 681187 or penny.wylie@actionpointms.co.uk. |
15 April 2011 - Fieldwork Completed for Charity Monitor 15 April 2011 The spring sunshine has been kind to our interviewers who have been out on the streets of Leeds, Bradford, Watford, Hertford, Letchworth and Bishop’s Stortford asking 400 residents a range of questions about their local charities, which will feed in to ActionPoint’s Charity Monitor. A full report will be available to purchase in late spring 2011, which will give charities insight into subjects such as local residents’ attitudes to giving, awareness of local charities and preferred communication channels. A report of the initial pilot wave can be downloaded, free of charge, by clicking on the icon in the above feature box. If you would like any further information about this wave, or are a charity interested in participating in our autumn wave, please contact ActionPoint on 01462 681187. |
14 March 2011 - Presenting at UKGCVA’s 2011 Conference 14 March 2011 Following on from presenting findings of the UK consumer gift card and voucher market research at last year’s UKGCVA conference, Penny Wylie will be speaking at this year’s conference on the ‘Giftability Factor’. Together with colleagues from the UKGCVA and Ceridian Stored Value Solutions, Penny will be looking at whether Gift Cards, Gift Vouchers or Prepaid Cards can defeat cultural and industry misconceptions. The conference is taking place at the Lancaster London, on 30th March 2011. Register via the organiser’s website http://www.iirusa.com/giftcardsummit/welcome.xml. Visit us on our stand to discuss how our experience in retail and the loyalty and reward sector can help deliver insight into your target customers and markets. For further information about the original research study, please contact ActionPoint on 01462 681187. The presentation slides of the initial findings can be viewed on the UKGCVA website. |
7 March 2011 - Spring Wave of Charity Monitor underway 07 March 2011 The ActionPoint Charity Monitor took place in March and fieldwork completes in May 2011. We are speaking to a total of 400 residents - 200 in Hertfordshire and 200 in Leeds/Bradford - asking them about their local charities, how they feel about giving to charity, and how local charities can reach them more effectively. A full report will be available later in the year for purchase. Charities can add their own questions to the Charity Monitor for a fee of £75 per question per location (e.g. Hertfordshire), with a discounted report price of £75 (usual price £100). The full report will include all questions for all areas, but any specific questions will only be reported to the charities that have commissioned them. If you would like any further information please contact ActionPoint on 01462 684487. |
19 November 2010 - ActionPoint presents initial findings of pre-paid gifting in the UK research 19 November 2010 The UK Gift Card & Voucher Association (UKGCVA) invited ActionPoint Director, Penny Wylie, to present initial findings of the research project looking at consumer attitudes to buying gift cards and vouchers in the UK, at their 2010 Conference, in London.
Delegates were eager to hear the headline findings, which showed that 38% of UK consumers had bought a gift card or voucher in the past year (March ’09 – March ’10) - a figure that represents both a challenge and an opportunity for the £4bn gifting industry. The findings also highlighted that gift cards/vouchers are clearly NOT top-of-mind when people think about buying a present. Nearly half of those who didn’t buy just ‘didn’t think about it’. For further information about the research study, please contact ActionPoint on 01462 681187. The presentation slides of the initial findings can be viewed on the UKGCVA website. The UK Gift Card & Voucher Association (UKGCVA) is the UK trade body representing gift vouchers and gift cards. Further detail please visit www.ukgcva.co.uk.
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